November 29, 2011
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Utilize Receipt Space to Market Your Business

Business owners are always on the lookout for innovative ways of saving money and helping spread the word about their businesses, especially in an economy where every penny really counts. That’s why we present you with a cost-effective method of marketing your business: receipt space.

Making use of receipt space to cross sell products and services is a great money-saving solution for all businesses, particularly those with limited marketing budgets. And doing it is easy if you have the right equipment. Many terminals have built in receipt capabilities that allow you to print anything from several lines of text to logos and graphics!

How do you know if your terminal has those capabilities? Optimum Hypercom terminals with printers – the T4205, T4220, and T4230 countertop terminals, for instance, as well as the M4240 bluetooth and M4230 GPRS Mobile – can print 8 lines of text, including graphics/logos, at 10-15 lines per second. Business owners are always on the lookout for innovative ways of saving money and helping spread the word about their business, especially in an economy where every penny really counts. That’s why we present you with a cost-effective method of marketing your business: receipt space.

Some ideas of what to do with the extra space:

  1. Add coupons to the bottom of the receipt
  2. Advertise special deals or upcoming sales
  3. Include e-mail registration so customers can sign up to receive updates, sales news, and info about new items or events coming up
  4. Print your logo at the top of your receipt. This boosts brand recognition and familiarity.
  5. Include your website so people can learn more about your business and what you offer.
  6. You can even print links to your Facebook, Twitter, or blog to drive traffic and interest
  7. Print QR codes – customers with QR reading apps on their smartphones can scan these codes which will take them wherever you direct them – your website, an splash ad page, whatever!

So start taking advantage now of this great marketing solution. Remember to point out the the deals and links and anything else that you print to customers so you can be sure they will actually see it and not toss the receipt without noticing.

What are some of the simple and cost effective solutions you’ve utilized to advertise your business? We’d like to hear about them!

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